Trend Report 3.2.21

This week, we heard from Hannah Rinkov about #Fashion trends.

To connect with consumers and create excitement while some retail locations have been closed, there’s been an increase in apparel collaborations with entertainment entities, apps, and more. In footwear, Reebok debuted their first ever kids-only collab with #PeppaPig for a bold and bright capsule collection featuring 5 inspired by shoes. Reebok also partnered with Spotify creating shoes based on 3 cities with a Spotify playlist code inside the shoe featuring music reflecting the individual cities. Tennis brand #Prince teamed with Tito's Handmade Vodka’s for a line that features the style and colors of both brands. The collaboration also benefitted the Southern Smoke Foundation, a crisis relief organization for the food and beverage industry workers. And check out the adidas / #KrustyBurger shoe, a bright and colorful way to share your love for your favorite TV family.

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