Trend Report 4.7.21

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This week, we heard from Jessica Russell about #QSR trends.

QSR’s are continuing to innovate after a crazy year of change. Pizza Hut launched #TheHutLane, a new drive-thru pickup window accessible only via online or app orders. It’s part of their ongoing commitment to digital growth and innovation. Dunkin'​ Brands is continuing their partnership with #TikToker Charli D’Amelio with a launch of limited-edition merch—including a sparkly tumbler to house the namesake #CharliColdFoam. #WhiteCastle launched an influencer campaign promoting Easter and brunch recipes (you guessed it), made from their iconic sliders. And finally, Krispy Kreme will give a free doughnut to anyone who shows proof of their #COVID19 vaccination. Last year the brand gave away 30 million free doughnuts. What will this year’s numbers look like? #MoreFreeDonuts

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Cynthia Hill