Trend Report 2.8.22
This week, we heard from Harrison von Bargen about #CreativeDesign and #Gaming trends.
The Gaming Industry started off the new year with some major acquisitions and big news stories. Microsoft continued its streak of high-value acquisitions with Activision Blizzard in a deal valued at around $75B – which includes their catalogue of iconic IP including Call of Duty, Overwatch, Candy Crush, and more. In a similar move, Sony announced that they would be acquiring Bungie (Destiny series) for around $3.6 Billion. While the financial value may seem low, it’s actually significant as Bungie used to be one of Xbox’s primary first-party developers—they created the Halo franchise. GameStop announced that they’ll be moving into NFTs by partnering with Immutable X. The gaming retailer is establishing a $100MM fund to develop their own cryptocurrency, marketplace, and even a Collectible NFT-Trading Card Game. #HelloMetaVerse