Trend Report 2.15.22
This week, we heard from Matthew Robertson about #Sports trends.
The Washington Football Team has rebranded to the #WashingtonCommanders and plans are underway for a new stadium in Virginia. After the success of ESPN 2’s #ManningCast, which garnered 13% of #MNF audiences, Disney has inked a deal with Manning Bros to expand the “side-cast” concept beyond football. Ad time in the #Superbowl went for $6.5M/:30 spot, up $1M from ’21 and 72% of the companies paying that price have chosen to do so before. Look for new brands like #FTX and #Crypto.Com, the first cryptocurrency companies to run ads during the game, but its #AnheuserBusch leading the way with 4 total minutes of ad time (that’s a cool $52MM). #ThisBudsForYou