Trend Report 8.23.22
This week we heard from Matt Robertson on trends within the #Sports industry.
As the NFL season kicks up, #Fantasy sports are growing and evolving. Draft Kings has introduced an NFT Fantasy league, #Reignmakers, that is being promoted (and explained) by Kevin Hart alongside superstar NFL players in a new TV spot. With the spread of a more accessible digital infrastructure, showcased by the development of NFT DFS, projections show that the Fantasy sports market will grow to 48.6B in the next six years. American Football is expected to lead the way in the fantasy market as it expands, and it only continues with the #NFL’s mission to expand globally. This year, the first NFL game will be played in Germany, and via #TicketMaster reporting, the game reached 3 million ticket requests. In the world of sports sponsorship, #TacoBell leads the way as the only QSR with two major leagues deal (MLB, NBA) while other QSR’s such as #RaisingCanes are rising fast in the market by approaching collegiate and minor league level markets.