Shop Talk: PGA/LIV Golf Merger
Our lunch time conversation was dominated by the PGA/LIV Golf Merger. No one on the team follows the pro-golf circuit so it was a dispassionate discussion and sparked our curiosity. Through conversations with agencies over the years, we’ve heard of Saudi Arabia’s plans to aggressively bring other industries and interest to their region. And by aggressive, we mean “big checkbooks.” Looks like these two frenemies found the right price to become BFFs. Here are articles we found helpful to learn what this all means for a sport we don’t watch.