Shop Talk: Barbie X Progressive

Many times in our work, we meet great people at a brand that we really want to work with because of their attitude and approach to the job — and when we don’t have the right property to help them meet their objectives, it’s very disappointing. But we keep trying and hoping that eventually something will land!

We had that with a little insurance company called Progressive (maybe you’ve heard of it). Conversations started in 2016 for a film we expected to do well — and it did. But for various reasons, it didn’t work out. However, the conversations with them continued every year and finally, in the summer of 2022, we found the property that delivered on all the objectives. After six years of calls, conversations, and chats, the partnership finally launched! And that’s what we’ve been buzzing about this week.