Trend Report 9.6.22
This week we heard from Mariah Gale about #Travel trends.
Travel is back on and brands are navigating how to best communicate with their customers during the surge. Snapchat is utilizing new dynamic travel ads through their app to serve users recommendations on hotels, restaurants, excursions, and more based on their location. Airbnb is focusing their strategy to include boomers in their ads since they’ve seen the ads successfully resonate with older consumers. A new Hilton campaign called “It Matters Where You Stay” highlights the founder’s great granddaughter, Paris Hilton, who is #sliving at one of their hotels in a series of ads. These brands are ensuring that travel will always be top of mind… and wherever ads are served.