Trend Report 10.19.21
This week, we heard from Harrison von Bargen about #Creative and #Design trends.
Many companies have recently been trying to emphasize visual and narrative #storytelling throughout all aspects of the consumer buying experience. The #Pharmaceutical Industry is producing more high-quality commercials to match the production value of the content their target consumer watches via streaming services. #Apple is “subtly” marketing their products through their Apple TV+ content, whether it be heavily featuring products in original series (looking at you Morning Show) or using iconic Apple design as inspiration for the look of their new sci-fi show “Foundation.” The #iFAwards & #Pentawards each held international contests awarding unique product designs used as an effective storytelling tool. Entries from over 60 countries showcased how great packaging can also advance a brand narrative.