Trend Report 10.22.20

1.PNG

This week, we heard from Cynthia Hill about CPG trends.

It’s October and that usually means big things in the CPG space because of #Halloween. COVID-19 be damned! #Butterfinger revamped its ingredients and packaging and got the word out with a new campaign. (Chocolate candy sales are up 21% during COVID times. #SelfCare) Did you know that The Home Depot #GiantSkeleton generated 1.2MM social engagements with 64% coming from women? (The design came from old MOVIES!!!) A hot costume this season could be the #Mucinex guy because of a new clothing line called “sick wear.” Perhaps appropriate lounging after trick-or-treating without a mask. #6ftTrickoTreat #CPGtrends #HappyHalloween

https://bit.ly/3jnEORl
https://bit.ly/3ji3jPD
https://bit.ly/37wfO84

Cynthia Hill