Trend Report 10.27.20

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This week, we heard from Jessica Gotsman about #Auto trends.

The auto industry has adjusted to the world of COVID-19 with a few changes For those who want to avoid crowded dealerships, #AR and #Virtual experiences have taken center stage. Google is putting augmented reality cars in search results, starting with Volvo Cars and Porsche AG. Zipcar is touting its no-contact system in a new campaign aimed at young city residents. Cadillac launched an experiential stunt inviting groups to listen to #JamesBlake’s new album inside the new 2021 #Escalade with a lovely surprise. Car sales may have taken a hit in the early days of the pandemic; however, sales are back and brands are pivoting to new ways to market their 2021 vehicles.

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Cynthia Hill