Trend Report 10.25.22
This week we heard from Kelley McIntosh about #Auto trends.
The auto category celebrates October with nostalgia, EV, and pet love. Lexus is going big this month borrowing from The Wizard of Oz with a ruby red model reveal and an “Unfollow” spot (while also separately launching a Black Panther spot). BMW celebrates 50 years of both its first electric car and its BMW M with a global Kith collab comprised of apparel and an impressive selection of lifestyle accessories. GMC introduces EV into Call of Duty. Finally, no October would be complete without a Subaru heart tug promoting pet adoptions.