Trend Report 10.5.21

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This week, we heard from Leeza Sanfilippo about #Experiential and #Events trends.

With over a year of limited interactions outside of our homes, more and more brands are utilizing experiential marketing trends to connect with consumers and create the memorable moments they have been lacking. Fans of fried chicken were able to experience a unique getaway at the #KFC pop-up hotel featuring a private cinema, a “hot-winger arcade machine”, and a “chicken-concierge service” where free chicken was delivered at the push of a button. Millions of #Roblox users can test drive a car or learn to skate as brands like #Hyundai and #Vans tap into the “metaverse” with immersive online and offline experiences. Drivers stuck in traffic were surprised with a show as Savage x Fenty turned OOH marketing on its head by taking over windows on Broadway for an unforgettable live display promoting the brand’s Amazon Prime runway special.

https://bit.ly/3a7S3TU
https://bit.ly/3oCT6Ub
https://bit.ly/2ZZzmjA

Cynthia Hill