Trend Report 9.28.21

This week we heard from Lindsey Colton about #ShopperMarketing and #Retail trends.

Marketers are using #ConsumerData to impact their in-store signage strategies. Findings show that retailers have the power to increase impulse purchases, alter brand preference, and gain loyalty program members by touting exclusive savings. Retailers such as Target and Kohls are adopting more shop-in-shop models hoping to attract new customers who value convenience. Smart in-store signage is an underrated tool proving to effectively drive revenue in today’s climate as consumers are starting to shop IRL again.

https://bit.ly/2ZA29ed
https://cnb.cx/3zQQlkm
https://cnb.cx/39JRjEr