Trend Report 9.21.21

This week, we heard from Jessica Russell about #Beverage and #QSR trends.

Topping the beverage trends is the launch of #Heineken and #Smirnoff’s partnerships with #NoTimeToDie. Heineken’s “#WorththeWait” campaign reminds us that all good things come to those who wait. Smirnoff meanwhile leans into its “Vodka for the People” campaign and showcases everyday drinkers bringing out their inner spy. In restaurant news, we’re seeing lots of innovation over the past year. Taco Bell unveiled their Taco Lover’s Pass in Arizona—a new subscription program where subscribers can get up to one taco a day each month. #FourthMeal. This digital-only run will test who is a true fan of the bell. Meanwhile, #PretAManger has also launched its coffee subscription program in the US, after a successful run in the UK. Users can get coffee up to five times a day with their subscription. Meanwhile, #Panera’s coffee subscription (at a cheaper rate) continues to be successful in driving larger orders and #AuntieAnne’s has launched food trucks that franchisees can franchisees can take on the road.

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