Trend Report 9.14.21

This week, we heard from Cynthia Hill about #CPG trends.

It’s September & that means it’s BTF (#BackToFootball) season for CPG brands! InBev’s BABE Wine “created” those products you didn’t know you needed for game-day---like the “Never-Spill Wine Carrier”, a belt that keeps that glass of wine secure if you want to drink AND toss the pigskin. Campbell’s #Chunky is saying #ByeFelicia to the long-standing “Mama’s Boy” campaign and launching “Lunchtime is your Half-time” with #LARams Coach #SeanMcVay. In other lunchtime news, #Lunchables, America’s most buildable snack,” created an immersive experience with FAO Schwarz. The partnership includes a store take-over with a 6-foot-tall Cracker Stacker rocket ship and #Lunchabuilds, limited-edition real-life toy building sets. #FunwithFood

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