Trend Report 8.31.21

This week, we heard from Natalie McGeeney about #SocialMedia and #Sports trends.

Social media and sports have one major thing in common – they both love a good challenge. TikTok dethroned Facebook from being the most downloaded app in the world. #JohnOliver challenged #Cheerios during his show and created a #Twitter war with the brand for a good cause. The banter ended with both parties matching donations to #NoKidHungry. Domino's’s and DraftKings Inc. launched the Domino’s Carside Delivery 2-Minute Guarantee Over/Under Challenge for the chance to win $200K. #UCLAHealth and the #LosAngelesLakers partnered to honor #KobeBryant on his birthday to gift families and their newborn special gear. #ChallengeAccepted

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