Trend Report 8.25.21

This week, we heard from Hannah Rinkov about #Fashion trends.

Brands collaborating on limited edition shoes is not a new trend, but it has seen a big resurgence this summer! In the film world, Foot Locker teamed up with #InTheHeights to create a shoe to match the look and feel of the film and the classic NYC bodega #PacenciaYFe and Nike and Converse made a big splash with their collection with #SpaceJamANewLegacy and #Lebron. As for shoes being more than just shoes, adidas came up with a fun way to partner with #Lego. In addition to creating a new lego-themed All-Star sneaker, Lego created a buildable version of their sneaker collaboration that includes all the same details as the iconic shoe. Benefit Cosmetics and Crocs made it easy to look good on-the-go; Crocs came out with 2 designs of a collaborative shoe with Benefit, that features a pink glittery upper. The best part? One of the custom #Jibbitz for the promotion is a compact mirror that attaches to both style of shoe #SelfieTime!

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