Trend Report 11.17.20

This week, we heard from Kelley McIntosh about #Retail trends.

Retailers are experimenting different ways to re-engage their consumers through new innovations. Kohl's introduced their digital shopping experience with #AugmentedReality on Snap Inc. In just a couple of clicks, a consumer can use a #VirtualCloset and make purchases in the app. lululemon is selling #Mirror devices that create an in-person workout experience from the comfort on one’s home. Their “Face Off” and “Sweat Dates” modes that allow users to go against other members. IKEA teamed up with ASUS ROG to create “gaming furniture” which will hopefully open doors to a new type of consumer. The details of this line are still under wraps, but we’ll be waiting to see what’s in store. #NewNew

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