Trend Report 12.21.21
This week, we heard from Lindsey Colton about #ShopperMarketing and #Retail trends.
Expect to see big moves in the digital space from retailers in 2022. Nike has plans for ramping up its virtual strategy by investing in the future of NFTs, given the sneaker space’s reputation for generating massive hype and demand. Similarly, Walmart is focused on creating a seamless online shopping experience for its customers. Their network will be able to engage with shoppable content enabled by their recent partnership with TalkShopLive. Retailers understand consumer lifestyles are evolving and to maintain loyalty are adopting digital trends to meet their customers where they are.