Trend Report 6.15.21

This week, we heard from Jessica Russell about #QSR trends.

QSR campaigns are getting more creative than ever as restaurants continue opening up. Domino's arch-nemesis “The #Noid” has returned and is selling #NFT’s to raise money for his next evil scheme to stop the pizza chain from meeting their delivery orders. Domino’s is encouraging consumers NOT to buy the NFT’s and to ignore the internet troll who has tried his hand at #TikTok…badly. McDonald's also launched their #BTS Artist Meal, which has caused such a frenzy worldwide that dozens of stores in Indonesia were forced to close after too-high demand. And of course, the chicken sandwich wars continue to wage on, with Burger King throwing their hat (er, crown) in the ring with their Ch’King sandwich, and are donating proceeds during #pride month to the #HumanRightsCampaign. #CarlsJr. and #Hardee’s also debuted three new fried chicken sandwiches, after perfecting their hand-breaded recipes for 2 years. Try not to drool over that chicken and waffles!

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