Trend Report 8.11.20

This week, we heard from Natalie McGeeney about #Experiential trends.

As consumers settle in to the new normal of working from home and socially distancing, companies are getting creative with experiential activations. BABE Wine created a #ManiTruck in New York offering socially-distanced manicures. The HEINEKEN Company gave #MLS fans the chance to bring the stadium to their home with a “Stadium in a Box Sweepstakes.” To celebrate the next season of #PerryMason, HBO gifted Los Angeles influencers “#TheProhibitionKit” a wood crate complete with dinner from Musso & Frank Grill and cocktails hidden in milk jars. And our personal favorite, the chance to win a private movie screening in your own driveway thanks to #BlueBunnysIceScreen Truck. We’re excited to see how experiential marketing evolves beyond #Zoom!

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