Trend Report 8.18.20

This week, we heard from Cynthia Hill about #CPG trends.

The world of CPG continues to adjust to the realities of pandemic living by changing up all the marketing levers. #BabyNut, #Planters new mascot, was born on the #SuperBowl and like all of us, has aged MANY years during lockdown. He’s now 21 and wants you to celebrate with him via a Twitter contest. #LetsGetNuts. KIND is using drones and birds (yup, you read that right) to deliver samples of new products. And it’s nice to see humor back in #Covid inspired advertising (buh-bye sad songs) as #Snickers imagines some hiccups returning to life post-quarantine.

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