Trend Report 9.29.20

This week we heard from Hannah Rinkov about #SocialMedia trends.

As each social media platform tries to connect with its users more, some have taken cues from their competitors. Pinterest has mimicked Instagram, TikTok, and Snap Inc. by introducing story pins. These pins include a series of photos or video that include text, music, or voiceovers, leading to content that looks very familiar. Launched earlier this year to compete with #TikTok, #Instagram recently increased #Reels’ lengths from 15 to 30 seconds and made editing easier within the app. Twitter is testing out voice #DMs to see if their users will use their voice in private messages. All signs point to video and audio captivating consumers attention and social media platforms are doing everything they can to keep up.

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