Trend Report 4.12.22
This week, we heard from Cynthia Hill about trends in the fabulous world of #CPG.
It’s spring and that means fashion, award shows and baseball. #Glad’s ForceFlexPlus launched a cherry blossom-scented bag with a #fashion forward ad campaign. #OscarMeyer wieners used the #Oscars and wiener jokes to highlight the gender gap for women directors and launched their own pledge to hire more female directors for their ads. Everyone’s favorite kid snack (not so secretly snacked by adults too) #Goldfish “hijacked” the #Grammys with their social campaign #GoldFishJingle which trended worldwide during the ceremony. And #CrackerJack now has #CrackerJill to represent women in sports. A Normani reimagined “Take Me Out to the Ballgame” jingle is on deck too! #SnackOn