Trend Report 4.20.22
This week, we heard from Jessica Russell about #QSR trends.
QSR’s are fully embracing the world of collaborations and limited-edition merch drops. Sonic is the latest to drop new merch, with the launch of their Slush Ring—an homage to their iconic Slushes and the early aughts nostalgia. Your ring’s color will determine your mood and which Slush you should order, which you can also try virtually with their Snap AR filter. Meanwhile, Buffalo Wild Wings and Doritos have expanded their partnership with the launch of Doritos Flamin’ Hot Nacho Wings. Not only are the wings doused in the Doritos Flamin’ Hot Nacho Sauce, but they’re coated in a layer of the chips as well. And in celebration of the 4/20 holiday (National Cold Brew Coffee Day, of course) — STōK Cold Brew has collaborated with DK’s Donuts on an Awake and Bake combo. Today at 4:20pm PT, the first 420 customers at DK’s in Los Angeles will get the combo for free. The combo is also available for shipping nationwide if you’re in the market to celebrate.