Trend Report 7.13.22

This week, we heard from Cynthia Hill about #CPG trends.

The CPG world has great collabs and programs going on over in the UK. #Coke partnered with DJ/influencer Marshmellow for a limited-edition flavor called Intergalactic. Pringles will pay you to be an NPC (non-playable character) in the videogame Train Sim World. Through a sweeps, you win the “Job” as vending machine stocker. And you get paid in IRL to stock those virtual machines!  #metaversecheddar And we dare you not to bow down to the genius of Sir Patrick Stewart in his tribute to “the fair Tina” in the new #YorkshireTea spot.

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Cynthia Hill