Trend Report 7.19.22
This week, we heard from Jessica Russel about #QSR trends.
It’s been a big week for free menu items at your favorite QSR’s! Last Monday, 7-Eleven hosted their annual free Slurpee day in honor of 7/11. On Tuesday, Subway gave out 1M free 6-inch subs as a celebration of their revamped menu (don’t worry, you can still customize to your heart’s desire). And Wednesday was National Fry Day, so virtually every restaurant had an offer for free fries or discounts. One recurring trend with the freebies? Most offers required users to join the restaurant’s loyalty program or order through the app. And if you missed out last week, Burger King is offering free fries each week with their Frequent Fry-er program, and 7-Eleven has $1 Slurpees all Summer long.