Trend Report 7.26.22
This week, we heard from Lindsey Colton about #Retail & #ShopperMarketing Trends.
Retailers continue to adapt their marketing strategies to meet consumer’s evolving shopping preferences. NBCU has applied ShoppableTV technology, allowing viewers of Love Island USA to purchase products seen onscreen with ease. Birkenstock launched its first ever global paid content initiative with a playful campaign around the human foot. With mall traffic continuing the decline, Macy’s plans to test shifting away from traditional department stores towards a more boutique buying experience.