Trend Report 8.10.22
This week, we heard from Kelley McIntosh about #Automotive trends.
Automotive brands are turning to #TikTok to entice newly licensed Gen Z drivers. #Honda is rolling out a new Civic with a seven city U.S tour supported by TikTok content from the pop group #FutureX while #Toyota is giving away free cars for the winners of their #CorollaCrossStep TikTok Challenge. #GMC is utilizing a different aspect of online reach, partnering with the global E-sports team #TSM as their exclusive automotive partner. #NapaAutoParts is repositioning their brand, looking back with nostalgia on their 100-year old brand while also revitalizing for the future with a brand new PR agency and ad campaign highlighting Napa’s “Get up and go” attitude.