Trend Report 9.27.22
This week we heard from Cynthia Hill about #CPG trends.
It’s fall so CPG brands are bringing out new products and ad campaigns. Check out the fun Bachelorette spoof that #MilkBone used to showcase Milk-Bone as the ultimate symbol of love. #Butterfinger continues the “Investigators” campaign with a new ad featuring the villain, Robin Fingers. Get it? #CandyHumor. NBA Superstar Chris Paul, vegan since 2019, is the face of a new snack line at Gopuff. The private label brand is called Good Eat’n and debuted with seven plant-based snack flavors including Big Dill Ranch Tortilla Chips. And Kellogg’s continues their quest to make cereal easier to enjoy at all meals and all times of the day with their new Instabowls. No milk needed to enjoy; just add water! Froot Loops, Apple Jack’s, Frosted Flakes and Raisin Bran Crunch are the 4 varieties currently available with more to come. Some of us still love a handful of dry Froot Loops as a snack; so maybe Kellogg’s will make some Froot Loops Party Snack Mix next. #DreamBig