Trend Report 1.26.21

This week, we heard from Cynthia Hill about #CPG trends.

With the #SuperBowl around the corner, the teaser ads for the big snack brand ads are here. And by big snack brand, we mean FRITO LAY. They dropped two teaser spots using top Hollywood talent for their biggest snack brands. #AshtonKutcher is featured in a #Cheetos spot—could it be his wife punk’ing us in the photos he holds? #MindyKaling and #JimmyKimmel anchor the tease for #Doritos and a mystery guest to be revealed at the big game. And while no big TV spots, General Mills included some TikTok activations for their #BigG cereal partnership with “got milk?” The classic milk mustache can now be found on that #LuckyCharms leprechaun. It’s a magically delicious mustache! #CerealMilkStacheChallenge

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