Trend Report 6.1.21

This week, we heard from Hannah Rinkov about #Fashion trends.

For brands, collaborating with entertainment and talent is more important than ever. Activating both in-game and #IRL was a success for #Havianas, who partnered with #Fortnite to create an in-game shoe-shaped island, as well as a line of Fortnite-themed flip flops. For #Reebok, partnering with #JurassicPark was a no-brainer. They designed 3 unique styles transporting you to the world of Jurassic Park. #UrbanDecay announced a limited-edition capsule collection in collaboration with The Prince Estate, the first collab of its kind for the estate. Urban Decay believes their shared love of purple will be a huge success. #PurpleRainofSuccess

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